Graphic, illustration and design services start from the conception and design of the visual identity of your brand. At the end you will have the images that represent you, in the form of vector or hand-made illustrations (on paper).
What are graphics services?
Graphics is a combination of symbols, texts, colors and images (illustrations or photos) that convey a unitary message.
Print graphics versus Web graphics
Although they have a lot in common, there are still some differences between print graphics and special web graphics.
The printed materials will be read holding the support in your hand. Therefore, print graphics can include tactile effects – for example highlighting a visual element.
But web graphics will appear on a screen. In the web environment, the user will interact with graphics and audio, video, links, buttons or animations. All these elements must work properly and integrate perfectly into the layout.
The web format allows any kind of interventions or modifications without too much headache, but the print format, once it has entered the press, cannot be changed. From here you can see how important it is to prepare for printing. Any mistake must be detected and corrected before it can be printed and multiplied into hundreds or thousands of copies.
The most common graphics problems
We have become accustomed to having to deal with certain situations that arise when we have to do a graphic work. In order to avoid and warn our customers, we chose the most common ones.
This can happen if another designer did not provide our client with the graphic elements in vector format; or when the client received the vector file from the designer but no longer remembers where he put it.
In order not to lose track of vector files, we recommend to our customers who have worked or intend to work with other designers, always request the vector files. Only this type of file can be modified later and therefore must be kept in a safe place.
When we use a photo, the client is not always aware that the law does not allow us to use any image that appears on a first search on the Internet.
In order to comply with copyright provisions, we may only use images on which our client owns copyright. For example, the client can organize his own photo session.
Another option is to use the images provided on special sites. These images do not imply copyright. But no one can guarantee that we will find a suitable image among those available for free. In this case, the customer can choose to buy pictures from stock photos sites.
We often receive images at too low a resolution that we cannot use in medium or large works.
If the pictures look pixelated and blurry because the resolution is too low, the result will be unprofessional.
Practically, for any type of graphics (whether it’s web or print), we prefer to use images at a higher resolution. We can reduce them at any time – but the opposite is not possible.
It is not a good idea to shrink the text until it becomes difficult to read or to pile up too much text in the layout. For example, on a single A4 sheet we cannot include all the information that would fit in an entire magazine.
Many times, the client wants to convey a lot of things through the material we make. Graphics overloaded with text or crowding of letters and shrinking rows and line spacing do not look good at all. When he sees something like this, the reader tends to throw away the medium without reading it, because he finds it too difficult to decipher it.
Sometimes we have to make a flyer that contains text as much as a booklet or a brochure that contains text as much as a book and so on.
We recommend to our customers to select only the really important text from the very beginning.
If there are still many ideas to be transmitted, we also have the option to work several graphic materials together and share the information between them.
In-house graphics training
For those who want to learn how to make their own graphic materials, we offer training services for web and print graphics.
In-depth training sessions are held by specialists with over 17 years of experience in graphic design.